HOW IT LOOKS AT YOUR STATION

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A next-generation civic awareness and fundraising platform built for public media stations that need to break through the noise without starting from zero.

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"Yours. Truly.” helped us stop explaining what we do in public media and start defining why it matters.

David Lee
President & General Manager

At a time when corporate owners and other influences affect what we see and hear every day, the "Yours. Truly." campaign reinforces public media's unique role - as a community owned source of information, music, and culture.

Joyce MacDonald
President and CEO

HOW IT LOOKS AT YOUR STATION

Designed to adapt seamlessly to stations of every size. Swap the logo. Swap the colors. Make it your own.

REQUEST A CUSTOM SAMPLE FOR YOUR STATION

EVERYTHING YOU NEED TO LAUNCH AND SUSTAIN.

EVERYTHING YOU NEED TO LAUNCH AND SUSTAIN.

With annual licensing, your station receives:

Usage of Proven Creative Platform

Fully formed and market-tested campaign system, strategy, messaging, identity. 

Complete Asset Library

Ready-to-deploy video, social, digital, print, outdoor, email, on-air scripts, swag, etc. All updated and branded for your station. 

Customizable Templates

“Design kit” and usage guidelines for ongoing content creation. 

Full Team Kickoff 

Guided internal onboarding with original campaign team. 

So you can take it and run! 

So you can take it and run! 

With annual licensing, your station receives:

EVERYTHING YOU NEED TO LAUNCH AND SUSTAIN.

With annual licensing, your station receives:

Usage of Proven
Creative Platform

Fully formed and market-tested campaign system, strategy, messaging, identity. 

Complete Asset Library

Ready-to-deploy video, social, digital, print, outdoor, email, on-air scripts, swag, etc. All updated and branded for your station. 

Customizable Templates

“Design kit” and usage guidelines for ongoing content creation. 

Full Team Kickoff 

Guided internal onboarding with original campaign team. 

So you can take it and run! 

With annual licensing, your station receives:

AGENCY SUPPORT ON DEMAND.

Annual licensing fees vary by market size but represent a fraction of the cost (and time) associated with full campaign development.

REQUEST PRICING

Whether you’re a major-market station or a lean team wearing five hats, we want to meet you where you are. 

Whether you’re a major-market station or a lean team wearing five hats, we want to meet you where you are.

Whether you’re a major-market station or a lean team wearing five hats, we want to meet you where you are. 

FULL LICENSING PACKAGE 

AKA: OFF-THE-SHELF

For stations with full in-house marketing capacity and capability. The Package includes:


‣ Annual usage of campaign IP

‣ Production and transfer of campaign assets

‣ Onboarding to ensure seamless handoff

For stations with full in-house marketing capacity and capability. The Package includes:


‣ Annual usage of campaign IP

‣ Production and transfer of campaign assets

‣ Onboarding to ensure seamless handoff

For stations with full in-house marketing capacity and capability. The Package includes:


‣ Annual usage of campaign IP

‣ Production and transfer of campaign assets

‣ Onboarding to ensure seamless handoff

Associated agency services

AKA: BOOSTER PACK

AKA: BOOSTER PACK

For stations needing extra fire power, SRH’s original campaign team is able to round out any capacity and capability gaps.


To accommodate varying station needs, associated services are estimated separately from the annual licensing fee.

AGENCY SUPPORT ON DEMAND.

This isn't your dad's pledge drive.

This isn't your dad's pledge drive.

This isn’t your dad’s pledge drive.

Let’s turn this defining moment into defining momentum.


Public media is stronger when it shares resources.

Stronger when it scales ideas.

Stronger when it amplifies what's working.

Yours. Truly. was built on that belief.

This isn't just a campaign. It's an opportunity to meet the moment together.

STRONGER TOGETHER

STRONGER TOGETHER

Let’s turn this defining moment into defining momentum.


Public media is stronger when it shares resources.

Stronger when it scales ideas.

Stronger when it amplifies what’s working.

Yours. Truly. was built on that belief.

This isn’t just a campaign.
It’s an opportunity to meet the moment together.

STRONGER TOGETHER

Powered by a growing coalition of public media believers.

Powered by a growing coalition of public media believers.

STAND WITH US

A defining moment for public media.

Consolidation and technology are upending the media landscape, trust in media is eroding, and funding is shifting in the wake of rescission.

But something else is happening, too. People are paying attention, asking questions about media ownership, looking for outlets they can trust, looking for something worth supporting.


This is the moment to stand up. Stand out. And stand together.

Consolidation and technology are upending the media landscape, trust in media is eroding, and funding is shifting in the wake of recession.

But something else is happening, too. People are paying attention, asking questions about media ownership, looking for outlets they can trust, looking for something worth supporting.


This is the moment to stand up. Stand out. And stand together.

A defining moment for public media.

Consolidation and technology are upending the media landscape, trust in media is eroding, and funding is shifting in the wake of recession.

But something else is happening, too. People are paying attention, asking questions about media ownership, looking for outlets they can trust, looking for something worth supporting.


This is the moment to stand up. Stand out. And stand together.

Yours. Truly. is more than a catchy tagline.

It’s a complete civic awareness and fundraising platform built on a simple but powerful truth:


Nobody owns us but you.


A bold message. A modern movement.

See the Milwaukee pilot with 89.7 WUWM in action:

The Milwaukee pilot is helping drive growth for 89.7 WUWM in a number areas:

The Milwaukee pilot is helping drive growth for 89.7 WUWM in a number areas:

24%

24%

audience growth 

audience growth 

33%

33%

over member drive revenue goal 

over member drive revenue goal 

23%

23%

more members

more members

14%

14%

more sustainers

more sustainers

During the launch year:

During the launch year:

During the launch month:

During the launch month:

LET'S CHAT

The message is resonating.
And ready to be amplified.

The message is resonating.
And ready to be amplified.

The message is resonating.
And ready to be amplified.

LET'S CHAT

LET'S CHAT

LET'S CHAT

LET'S CHAT

A next-generation civic awareness and fundraising platform built for public media stations that need to break through the noise without starting from zero.

Powered by

The Moment

The Campaign

The Proof

How It Works

STAND WITH US

LET'S CHAT

We’re in uncharted waters. The “Yours. Truly.” campaign unites independent stations around a common truth – one that only public media can claim. “Nobody owns us but you.

Joyce MacDonald
President and CEO

"Yours. Truly.” helped us stop explaining what we do in public media and start defining why it matters.

David Lee
President & General Manager

LET'S CHAT

Why should I consider investing in this campaign?

How long is the license for and when does it start?

What's included in my initial package?

What if I want more assets or sizes?

What can my team change, update, and/or create?

What are the 3 tiers of licensing based on?

After I adopt the campaign, when will I receive my files?

How easy is it to implement?

What skill sets does my team need to implement this program?

What does my team need to do when we adopt the campaign?

What if I'm in a market with another station?